Salesforce builds its own model for CRM work.
Salesforce and Nvidia unveiled Koa, a reasoning model trained on sales, marketing and support tasks and built on Nvidia's open-weight Nemotron2. It points at where the AI in your software is going to come from.
Salesforce builds its own model for CRM work
Salesforce announced Koa, its first CRM reasoning model, at Dreamforce on Tuesday, built on NVIDIA Nemotron 3 Super1. Nvidia founder and chief executive Jensen Huang appeared onstage with Salesforce chief executive Marc Benioff to mark it1. Huang's message was "know everything, do anything"1.
The model is built on Nvidia's open-weight Nemotron and has been trained specifically to do sales, marketing and customer support tasks2. Salesforce says it will make a marked difference for sales staff and for agents3. TechCrunch's reading was blunter, calling it everything the AI labs should fear2.
Both men pushed back on the idea that AI kills the software business. Reports of the death of SaaS have been greatly exaggerated, they argued, with Benioff saying AI is "going to make software so much better"4. They still expect big changes for software providers4.
Huang also used the stage to argue against AI regulation, saying safety should be left to the companies building the products5. AI is not some new form of "alien mind", he said, it is hardware and software, so safety can be engineered by each AI product maker5.
Where your AI will come from
The interesting part is not the model, it is the shape of the deal. A chip maker's open-weight model, trained by an applications company on one narrow domain, and sold inside software you already pay for. If that pattern holds, most firms of your size will never buy a frontier model directly. You will get AI as a feature of the CRM, the accounts package and the helpdesk, priced as a seat, and the question becomes which of your existing suppliers is any good at it. Nothing announced so far says what Koa costs in pounds or when UK customers can have it, and no UK regulator has said anything about it either.
Two notes of caution. The enthusiasm is the vendor's own, not a measured result, and there is no independent evidence yet of how the thing performs against the general models on real sales and support work. And Huang's position on safety is a supplier's position. It is a reasonable engineering claim and a poor governance plan for you, because your duties over customer data and over what an automated system says to a customer do not move an inch because a chip maker says safety can be engineered upstream. If a model starts drafting quotes or answering support tickets in your name, you own the output.
Also today
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Minister warns on AI risks to national security
First secretary Louise Haigh said ministers must heed warnings from industry leaders, arguing there are huge risks to national security and society without the right guardrails, amid calls to use next year's G206.
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CMA chair on predictable regulation
Doug Gurr, chair of the Competition and Markets Authority, gave a keynote on delivering predictable regulation in an unpredictable world at the International Chambers of Commerce UK Competition Conference8.
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Google DeepMind ships Gemini 3.8 Live
Google DeepMind introduced Gemini 3.8 Live and a version called 3.8 Live Extended Thinking, continuing the steady drip of point releases that makes model choice a moving target for buyers7.
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Dstl runs Army drone swarm trial
A British Army drone swarm trial delivered by Dstl with industry partners is described by government as a significant step forward in the UK's autonomous systems capability9.
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Safety researcher says pacing is not enough
Writing after Jacob Coxon's resignation from Anthropic, David Krueger argued that Dario Amodei's proposal to pace the frontier by one to two years falls short of what is needed10.
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‘Now We Can Know Everything and Do Anything,’ Jensen Huang Says at Dreamforce
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Salesforce and Nvidia’s new reasoning model is everything the AI labs should fear
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Salesforce teams up with Nvidia to launch Koa, a dedicated CRM reasoning model
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We don’t need AI regulation, leave safety to us, Nvidia’s Jensen Huang says
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‘Pacing’ won’t eliminate the risk of AI doom. Here’s what could | David Krueger
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